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Block advertisements and banners

Ads create security risk, waste bandwidth, and hurt user experience

Ad networks can deliver malware, tracking, and unwanted scripts; ads also increase load time and bandwidth use. Blocking ads at the gateway reduces exposure to ad-based threats, improves performance, and supports acceptable-use policy. SafeSquid BLOCK ADVERTISEMENT policy replaces ad content with a configurable template so users see cleaner pages without client-side ad blockers.

Key benefits

Reduces malware and tracking exposure from ad networks. Lowers bandwidth and CPU use. Cleaner pages with fewer distractions. Evidence for auditors: policy is visible in ConfigureAccess Profiles (or Templates); access logs show traffic that matched the policy. Limitation: Some sites may break if they depend on specific ad endpoints; use bypass or allow rules for exceptions.

Prerequisites

SafeSquid-side: HTTPS Inspection enabled so SafeSquid can inspect and modify HTTPS content. See Configure HTTPS Inspection if not yet enabled. Admin access to the Configuration Portal.

Client-side: No change required; blocking is transparent.

Enable BLOCK ADVERTISEMENT policy

  1. Access the SafeSquid interface via the Configuration Portal — web interface for policy and system settings. In the interface header, click Configure to open the configuration menu.

Configuration Portal header with Configure menu highlighted

  1. In Access Profiles (or Templates), use the search box to find the default policy; search for BLOCK ADVERTISEMENT.

Search box in Access Profiles or Templates list

Search for BLOCK ADVERTISEMENT default policy

  1. Open the policy: click Edit on the BLOCK ADVERTISEMENT row to open the policy editor. Set Enabled to TRUE, then click Save (or the equivalent save control in the policy section) to save the policy.

Edit button on the BLOCK ADVERTISEMENT policy row

Enabled toggle set to TRUE in the policy form

Save button to persist the policy changes

  1. Alternatively, enable from Templates in custom settings: open the BLOCK ADVERTISEMENT template, set Enabled to TRUE, and save.

Enable BLOCK ADVERTISEMENT from Templates in custom settings

Set Enabled to True in template

Save the template

Verification and Evidence

  • Interface: ConfigureAccess Profiles (or Templates) shows BLOCK ADVERTISEMENT with Enabled TRUE.
  • Traffic: Open a site that normally shows ads (e.g. https://www.youtube.com/); ads should be replaced by the SafeSquid template.

Blocked ad replaced by SafeSquid template on YouTube

  • Audit: Access logs and reports show traffic matching the policy; export reports from the Reporting Module for evidence.
note

Administrators can replace the default template with a custom template.

Troubleshooting

SymptomLikely causeResolutionVerification
Ads still visibleHTTPS Inspection not enabled or policy not appliedEnable HTTPS Inspection; ensure BLOCK ADVERTISEMENT is enabled and profile applied to the connectionReload page; confirm template replaces ads
Site broken or login failsSite depends on blocked ad domainAdd bypass or allow rule for that domain or pathRetest site after rule change
Policy not in listDefault policies not loadedRestore defaults or contact support for policy setSearch again in Access Profiles

Next steps